What is Search Engine Optimization?
Most people have no idea what Search Engine Optimization really is or what it really consists of….including a lot of SEO firms.

But even fewer people realize that most ethical and worthwhile SEO firms utilize the exact same tactics, procedures, formats, guidelines and information. The difference between firms is very little except for price, which averages from $8,000 - $150,000 and sometimes much higher - (MarketingSherpa 2004). The reality is there is no proprietary information, no black box, no magic tricks, and no "inside contacts at Google". Search Engine Optimization is simply "working theory in practice".

SEO is a range of services performed on your website done in efforts to make your site more relevant for the keyword or keyphrase being searched than any other website out there.

When a search word or search phrase is entered into a search engine, it sends out a "spider" to "crawl" its index of websites for that specific term. The term, "crawl" is ironic considering this happens in less than a second. That spider will then pick up every single website in its index that contains that search term. Finally, the search engine will sort those results according to what its algorithm deems relevant.

What determines a website's relevancy?
Most of the major search engines utilize the same type of algorithm. There are really only two indicators that search engines can monitor to determine what makes a website more relevant than the next:

A) Keyword density and website structure - how and where keywords are mentioned throughout every aspect and element of that website, and how easy it is to find them.

B) Link Popularity - how many 3rd party websites are pointing back to that website and how relevant and powerful are those websites. It's a popularity contest so to speak, and the more "popular" your website; the more search engines consider it to be a relevant authority in your industry. Thus the more likely they are to rank you above your competitor.

How does SharpEyeDesign help with…
-keyword density and website structure?
SharpEyeDesign helps by implementing your keywords in all aspects and all the right areas of your website. It also improves the fluency and lineage of the website so that search engine spiders are able to crawl seamlessly through the entire site picking up your keywords. Search engines love large websites with lots of information, so it is imperative that they are able to count/index as many pages of your website as possible and especially the pages with content to support your keywords.

-Link Popularity?
The only ethical way of building Link Popularity (as opposed to Link Farms) is to build them out one at a time. Most SEO firms offer the service of Link Popularity, but few adhere to the minimum specifications needed to improve relevancy. SharpEyeDesign has a team of people designated to proactively recruit relevant and non-competitive websites with minimum values to reciprocate links. This is a time-consuming and tedious process which almost anyone can do on their own. We don't recommend it.